IntelliResponse, now acquired by 7, is a Sequoia-backed startup that provides omnichannel virtual agent solutions to enterprise-level companies.
I was initially brought on to optimize their Google AdWords account and to create custom Google Analytics reports, but my responsibilities grew as I demonstrated the ability to deliver tangible results on time and on budget.
IntelliResponse was seeking to increase the number of qualified leads per month. The challenge? Targeting the right senior-level decision-makers with the right message on the right online channels, as well as speeding up the prolonged sales cycle with an innovative strategy.
— Day-to-day management of all paid advertising campaigns, including search, display, and remarketing campaigns on Google AdWords, Bing Ads and AdRoll
— Ongoing optimization of LinkedIn Ad campaigns
— Created a SEO-friendly and engagement-driven editorial calendar for the blog
— SEO keyword research and competitive analysis
— Management of social media accounts (Facebook, LinkedIn, Twitter)
— Design and deployment of PPC landing pages
— Preparation of monthly marketing reports
— Generated a substantial amount of new leads per month while decreasing the cost per acquisition by 4.61%
— Click conversion rate for retargeting ads increased by 175%
— CTR for Google search ads increased by 197.95%
— Organic traffic increased by 7.06%
— 5 important target keywords reached #1 organic ranking on Google
— Social shares increased by 350%
— 3 videos achieved top organic ranking in YouTube for 6 target keywords
— The quality of leads in target verticals improved month over month
Let’s discuss how I can help you grow your company.