Case Study: FishHunter

Traditional Industry Meets Online Marketing

Emerging into a saturated market dominated by large brands, FishHunter positioned itself as a disruptor in the fishing industry when it launched in 2013. Their products — a line of wireless fishfinders that weigh less than 200g — perfectly unite portability and functionality.

Facing the duo challenges of educating their traditionally non-techie audience and gaining market share before similar products were released, I led the execution of online marketing programs to deliver fast results under a tight deadline.

Throughout the campaign, I have successfully managed their PPC campaigns, strategically executed media buys, managed all the social media accounts, administered a Facebook contest, coordinated 2 trade show exhibits, and connected with influencers in the fishing industry to create compelling and authentic content.

The launch was a great success and proved that modern fishing enthusiasts were ready to embrace FishHunter’s new fishing technology.

Marketing Tools Used:

— Hootsuite: to manage all of our social media accounts

— Sysomos: to tune in to online conversations about our brand and find influencers

— Google AdWords: to strategically promote FishHunter products to active searchers

As a Director of Product Development in the Software/App industry, I look for individuals who are quick learners, used to a fast-paced work environment and, more importantly, individuals who are passionate about what they do! Flora has the ideal skill set I was looking for: diligent, enthusiastic, excellent team player, excellent communication skills, and always willing to step up and give her 100% no matter what the situation is. Her attention to detail and organization skills are superb. Flora was instrumental in helping me come up with and implement our digital strategies, research business opportunities and forecast our sales and ROI. In sum: Flora is professionally qualified and has the right can-do attitude to be on your Digital, Marketing, and/or Research teams.

NATHALIA RIBEIRO
Director of Product Development, FishHunter

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