Case Study: Enigmati

Building a Brand From Scratch

Long before it became mainstream, the team behind Enigmati worked tirelessly to create a cross-platform multiplier battle arena game — Might of Ancient Remnants (MoAR). The visionaries behind the game were two graphic artists with a knack for designing stunning visuals and creating epic stories that are massively appealing to players of all ages.

I was part of the founding team that tried to get things off the ground. A lot of prep work went into conceptualizing the Kickstarter campaign to raise more funds. Concurrently, I worked on the marketing strategy, conducted the necessary research on the gaming industry, built buyer persona profile and managed our social media presence.

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