It’s an ordinary weekday night. The stress of the work day is getting to you, and all you can think of is that Hawaii vacation you’ve been dreaming about since college. In the heat of the moment, you fire up your laptop and begin googling “best Hawaii resorts”, just to see what comes up.
An ad immediately catches your attention. Oceanfront dining, pools and lush landscapes? Hell yeah, you are signing up for that!
You excitedly click on the ad, hoping it would take you somewhere magical.
The beautiful landscape catches your attention right away. This definitely looks like somewhere you’d rather be right now. But wait a minute… you can’t help but feel a bit let down by the lack of mention of oceanfront dining and other amenities. You aren’t even sure this resort is located on Hawaii, until you read the little paragraph of text below the sub-headline. And what about this “location, location, location” headline? Is this a real estate ad? Somewhat confused, you hesitantly press the back button.
You decide to give the second ad a try. Booking 4 nights and get the 5th free sounds like a good deal.
You are greeted by this simple landing page:
While the navigation bar is certainly distracting, it only took you a second to locate the offer promised by the ad (4th night free instead of 5th, but hey, no one is complaining) with an eye-catching CTA (“Book Now >”) right beside it, as well as a supporting statement (“Save 25%!”). Now it’s up to you to book that trip, if you so desire.
All of this goes to show that landing pages can really make or break a marketing campaign.
No matter what types of campaigns you are running, chances are you will need landing pages. Landing pages play a huge role in getting your site visitors to take specific actions, whether it’s to buy a beach towel, sign up for a webinar, or request a product demo. If you are already spending so much money driving traffic to these landing pages, why not put in some extra effort optimizing them to maximize conversions?
So before you pack your favorite swimwear, take a note of these 15 digestible and tweetable snippets of landing page wisdoms. Bon voyage!