Who I Am

As a Toronto-based full-stack digital marketer, blogger and strategist since 2013, I’ve worked exclusively with startups to launch their products and expedite their growth through inbound marketing.

What I Do

I develop customized solutions for startups looking to launch or grow. I specialize in using analytical yet creative tactics to connect brands to their consumers. The most important KPI to me is your bottom line.

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CEO, AppMakr

Over the years I've hired literally hundreds of digital marketers, but Flora stands out amongst them. I found her through a very articulate / well thought out blog post that she had written on Net Promoter Score. I offered her a consulting gig to work with AppMakr on our digital demand generation activities and she's been a super-star. Flora has focused on optimizing our existing multi-market, multi-lingual AdWords campaign, as well as creating high-conversion direct response landing pages. In both cases, Flora was extremely well organized, communicative and strategic in all of her interactions. It's been a pleasure working with her.


CMO, Clear Labs

Flora is the gold-standard in social media marketing. Don't even think twice — if you want to expand your social presence for your company, she is truly exceptional. Timely, professional, responsible, market-savvy, I count on Flora to be the public face of our company — a huge responsibility — as well as to run our behind the scenes analytics and operation. She has my absolute highest recommendation.


Director of Marketing, IntelliResponse

President, Canadian Hero Fund

Flora is an incredibly talented and driven digital marketer with in-depth knowledge of digital analytics, PPC advertising, and content marketing. She provided tremendous knowledge and expertise as Canadian Hero Fund set up and optimized our Google Analytics and Google AdWords accounts. Flora has a unique eye for digital strategies and analytics, and stays on top of industry trends — ensuring her clients are using the most up to date strategies. In my experience Flora is not afraid to get her hands dirty with the granular details of digital advertising (ad writing, optimization, keyword analysis etc.), and she can always be counted on to deliver high quality work under pressure. I highly recommend Flora; she would be a hugely valuable asset to any company or not for profit.


Director of Product Development, FishHunter

As a Director of Product Development in the Software/App industry, I look for individuals who are quick learners, used to a fast-paced work environment and, more importantly, individuals who are passionate about what they do! Flora has the ideal skill set I was looking for: diligent, enthusiastic, excellent team player, excellent communication skills, and always willing to step up and give her 100% no matter what the situation is. Her attention to detail and organization skills are superb. Flora was instrumental in helping me come up with and implement our digital strategies, research business opportunities and forecast our sales and ROI. In sum: Flora is professionally qualified and has the right can-do attitude to be on your Digital, Marketing, and/or Research teams.

Director of Marketing, Tripping.com

Flora was great to work with. She communicates well, executes quickly, and was able to work autonomously. As a manager, it was comforting to know that our advertising was in able hands.


Sr. Information and Data Architect, Business Guidance

Flora Pang is a force to be reckoned with in the best possible sense. She is committed to Digital Marketing in many ways, from concept to requirements and strategy, success criteria through execution, and follow-up measurement. She is creative, resourceful, and what I like a lot, curious. Her curiosity drives her to research, personal initiatives, reaching out to useful resources and experts. She’s soft-spoken yet not shy. She’s very thoughtful and respectful of alternative opinions and certainly adapts to alternatives when they make sense. Flora is a valuable asset to every team, as a member and also as a leader.


President, WarrenStreet

Flora is the ideal colleague and client. Well organized, on top of projects, willing to go the distance to achieve a goal. Most importantly, she is willing to learn and try new ideas if they can lead to a better outcome. A great team player with wonderfully positive energy!

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